Karin Finney – The Heart of Ride the Brand, LLC

With passion and expertise, she wholeheartedly supports Mustang enthusiasts—from selecting the horse to ensuring its safe import to Europe. Karin emphasizes individual care, transparency, and authenticity, steering clearly away from any Mustang Makeover hype. She maintains close ties with the BLM (Bureau of Land Management) and experienced horsepeople in the USA, enabling her to offer the best opportunities to fulfill the dream of bringing home a Mustang.

As the proud owner of a Mustang living by her side in Germany, Karin's heart beats for the authenticity and freedom of the American West. Her second home is in the vast, captivating landscape of the High Desert in Arizona—a place whose untouched beauty and boundless expanse have deeply shaped her connection to Mustangs. She shares this sanctuary with others by offering her vacation home as a retreat and organizing trips focused on wild horse clinics and horsemanship.

Additionally, through her Wild at Heart program, Karin offers Equine-Assisted Coaching that centers on clarity, communication, and self-discovery. Complementing this, she provides TouchLife Massage—a source of pure relaxation for both horses and riders alike. This holistic approach is designed for those seeking to harmonize body and mind, cultivating more serenity and well-being in your daily routine.

Portugal – Next Chapter: In the mountains of Portugal, a sanctuary is being created that speaks to both humans and horses alike. This will be a place of healing and tranquility for people with PTSD, supported by the special connection to Mustangs and nature.

Together with a passionate team, she is dedicated to making life with a Mustang harmonious and fulfilling—from selection and import to seamless integration into everyday life.