BEHIND THE SCENE
Together we make it possible
Landers
The Mustang Advocate
Without Landers, there would be no Ride the Brand. He’s a true leader in his herd and an incredible partner to us. From rugged trails to city parades, he shows just how special mustangs are. Through him, we’ve experienced every step—transport, training, registration, and even flight—allowing us to build a strong, supportive program. Landers helped us fine-tune our process so every mustang import is smooth and successful.
Karin Finney
Operations and Planning
Karin, alongside her mustang, Landers, founded Ride The Brand with a commitment to excellence in every step of the journey. Her passion shines through in the bi-annual wild horse training clinics, her Wild at Heart equine-assisted coaching, TouchLife Massage and the vision for the Portugal Ranch – a sanctuary dedicated to healing and connection.
David Finney
Partner
David is our sponsor and tireless supporter, whose dedication to family and the program has been instrumental in making Ride the Brand a reality. As a veteran, he is committed to establishing the Ranch in Portugal as a peaceful retreat for people with PTSD. His love for animals, cycling, wood working and sailing is woven into the design of the ranch, which will bring together all his passions.
Travis Elliston
Horseman and Trainer
Travis Elliston, clinician and trainer for Ride the Brand, is a Montana native, military veteran, and accomplished horseman. He’s served as a trainer, instructor, and cowboy, coached the U.S. Air Force Academy rodeo team, and trained B Troop at Fort Huachuca.
A Certified Horsemanship Association instructor and Lyons Legacy trainer, Travis is also a Remount Foundation Ambassador, promoting equine-assisted learning for military personnel.
Taharra Morris Reid
Ranch Owner
Taharra has fulfilled a childhood dream with her ranch in Sierra Vista, providing Ride the Brand with the ideal place to care for our mustangs. The horses spend their training phase there, receiving the time they need to prepare for their journey. Twice a year, our clinics are held on her ranch, offering perfect conditions for working with the mustangs.
Janna Lasher
Local Transport Agent US
Janna has established herself as the preferred horse transporter for Ride the Brand, with a reputation for safety and reliability. Whether it’s picking up mustangs from the Bureau of Land Management (BLM), ensuring their smooth transport to Sierra Vista for training, or taking them to the Los Angeles departure airport for their journey abroad, Janna is the first choice for those who prioritize their horses' well-being. Years ago, she safely transported my mustang, Landers, and her services have remained impeccable since then. With her deep understanding of the special needs of these wild horses and her commitment to their welfare, Janna remains an indispensable part of Ride the Brand.
Sierra Vista Riding Club
Rodeo Grounds
Sierra Vista Rodeo Grounds offers the perfect setup for hosting the Ride the Brand wild horse training events. With ample space, a secure and well-maintained facility, and an EXPO-style layout, it's designed with both safety and efficiency in mind—for mustangs, trainers, and spectators alike. As proud members of this community, we're committed to supporting the mission of giving these incredible horses a second chance.
Humberto
Cattle Rancher, Mexico
Our good friend Humberto runs a working cow ranch in the heart of Sonora, Mexico, where tradition and horsemanship go hand in hand. A longtime friend and generous host, Humberto opens his beautiful hacienda to us during our Wild Horse Clinic visits. With pride and joy, he shares his deep knowledge of traditional ranching, offering guests an authentic look into the timeless ways of life on a Mexican cattle ranch.
Bosch
The Ranch Watcher
Bosch, our friendly 170 pound livestock guardian dog wins everyone's heart instantly. Big dog, big love! He makes sure all animals are safe and will get a full time job at the Ranch in Portugal.
Tala
Tala is always by Karin's side, making sure everyone is where they should be. Although she often gets into trouble, it's just in her nature to keep an eye on everyone!
The Deputy
RIDE THE BRAND - BRING HOME YOUR MUSTANG
Marked with the scars of freedom – yet full of grace and beauty.
Not only a living witness of history – but also bearing the knowledge of countless experiences from earlier generations.
They unite the wisdom of the past with the strength of the present.
Karin Finney
+49 (0)160-95250605
info@ride-the-brand.com
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